Sales Promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month. Packed with practical examples as well as updated and new case studies, "Sales Promotion" details the tri...(展开全部)

The late Julian Cummins was Managing Director of Avista, a public relations and promotions company. Roddy Mullin has been a consultant for marketing and sales for two decades. He has written or co-authored several other books for Kogan Page including The Handbook of Field Marketing.

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales pr...(展开全部)

Take charge of your career by taking charge of your business relationships. We all know how it feels when our colleagues talk about us but not to us. It is frustrating, and it creates tension. When candour is missing in the workplace, employees feel like they are working in the dark. Leaders don't know what employees really think; managers are frustrated when outcomes are not w...(展开全部)

Take charge of your career by taking charge of your business relationships. We all know how it feels when our colleagues talk about us but not to us. It is frustrating, and it creates tension. When candour is missing in the workplace, employees feel like they are working in the dark. Leaders don't know what employees really think; managers are frustrated when outcomes are not w...(展开全部)

斯特凡·施德明，蜚声国际的平面设计师，生于奥地利，于美国纽约生活和工作，拥有设计公Sagmeister Inc。他是两届格兰美奖得住，荣获过Lucky Strike Designer、Cooper-Hewitt Communications Design等多个国际知名的 计类大奖。他的客户包括滚石乐队、Talking Heads乐队、BMW公司、渣打银行、Levi’s哥伦比亚大学、古根海姆博物馆、波尔图音乐厅等。 尚塔尔·普罗多姆，当代设计与应用艺术博物馆馆长。 马丁·伍迪，苏黎世平面设计师。

Designers unleash their imagination and individuality on publications and promotional materials in our latest edition Printwork. Using techniques such as special printing effects, designers let their true colours shine through their works. Please visit our website for more details.

Designers unleash their imagination and individuality on publications and promotional materials in our latest edition Printwork. Using techniques such as special printing effects, designers let their true colours shine through their works. Please visit our website for more details.

Discusses extraordinary dreams and offers suggestions for interpreting and appreciating your own extraordinary dreams. From visions of a past life to glimpses of the future, history is full of accounts of unusual dreams. This fascinating book explores historical, scientific, and cross-cultural research on these sorts of extraordinary dreams, and offers practical suggestions on ...(展开全部)

Every day we work with others to solve problems and make decisions, but the experience is often stressful, frustrating, and inefficient.How to Make Collaboration Work shows how collaboration can become a joy rather than a chore-a kind of chemical reaction that releases energy than it consumes.